Amazon Prime Day is here.
The shopping-forward day is held on Amazon.com and offers a slew of deals for products across all categories.
All you need to do to access these deals is be an Amazon Prime member. If you aren’t a member, you can sign up for a 30-day free trial.
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Here’s everything you need to know about Amazon Prime Day and how you can lock in all the best deals.
- What is Amazon Prime Day?
- When is Amazon Prime Day?
- Why is Amazon Prime Day in July?
- What are the biggest Prime Day sales?
- How do I prepare for Amazon Prime Day?
1. What is Amazon Prime Day?
Amazon Prime Day is a day of deals for Prime members. You have to be a Prime member to participate in the sitewide deals, though.
The cost of a Prime membership is $14.99 a month, or $139 for the year. Amazon offers a student discount, and a 30-day free trial for members considering a Prime subscription. Prime members also receive free two-day shipping on many items featured on Amazon’s site all year round.
For Prime Day, there is a series of sales on items across many categories. You can find deals on electronics, hardware, clothing, beauty and more.
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Amazon features deals of the day, which are 24-hour deals on specific items. There are also lightning deals that occur throughout the day. These deals are featured on specific items for a short period of time. These deals may not last long at all as the item may sell out quickly.
Additionally, there are invite-only deals. To participate in these sales, Prime members have to request an invitation ahead of time.
Lastly, there are also early Prime Day deals leading up to the two-day event.
2. When is Prime Day?
Amazon Prime Day almost always happens in July and lasts two days.
Though in 2020, it was hosted in October, and in 2021, it was in June.
For the most part, the date is set for around July 15. In 2024, Prime Day will be from July 16-17. It will begin promptly at 12:01 a.m. PDT on July 16.
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The countries where Prime Day deals are available are Australia, Austria, Belgium, Brazil, Canada, Egypt, France, Germany, Italy, Japan, Luxembourg, Mexico, the Netherlands, Poland, Portugal, Saudi Arabia, Singapore, Spain, Sweden, Turkey, the United Arab Emirates, the U.S. and the UK., according to Amazon’s website.
3. Why is Amazon Prime Day in July?
Amazon Prime Day is hosted by the digital retailer in July in celebration of its birthday. It’s a day dedicated to celebrating and thanking Amazon Prime members.
The first Prime Day occurred on July 15, 2015, to celebrate the company’s 20th birthday.
Since then, it has gone from 24-hours to a 48-hour event.
The event has proven to be a huge shopping day for consumers. According to projections from Adobe Analytics per Reuters, shoppers are likely to spend roughly $14 billion during the two-day event in 2024.
4. What are the biggest Prime Day sales?
With each passing year, Amazon Prime Day has gotten bigger and bigger. While the specific deals in place change each year, there are some product categories that historically sell in high volumes and see mega sales each year.
Electronics is a popular category to click on for Amazon Prime Day. There are typically big sales on items like computers, televisions, watches, headphones and other electronic devices. Specifically, many wait for Prime Day to purchase branded Amazon technology like a Fire TV, Kindle e-readers and Alexa-enabled devices.
Beauty, including hair and makeup products, is another section of the site that is deal-driven on Prime Day. There are typically big sales on baby products, health/nutrition, tools, apparel and household products, too.
5. How do I prepare for Amazon Prime Day?
There are many different ways to prepare for Prime Day in order to secure the best deals. Whether you are looking for a specific item, or you are just planning on shopping around the site, start by signing up for the Amazon newsletter.
Receiving the newsletter to your inbox will give you insights into Prime Day sales. If you are looking for sales on a certain item or category of items, create deal alerts so that you get notifications based on recent searches. Prepare your deal alerts through the Amazon app or the site.
You can ask Amazon’s Alexa for deal notifications on products from your wishlist, so you will know right away if something you want goes on sale.
You can also jot down a list of items you may want to buy during Prime Day. Before the day comes, do research on the price of the product through other retailers. By doing this ahead of time, you will know if you are getting a good price. Also, sign up for notifications through the Amazon mobile app to receive sale alerts on your phone.
If there are any big-ticket items that you’ve been wanting to buy but have been waiting for a price drop, Amazon Prime Day may just be the perfect opportunity to secure your item for a lower cost.
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