Close Menu
Truth Republican
  • Home
  • News
  • Politics
  • Business
  • Guns & Gear
  • Healthy Tips
  • Prepping & Survival
  • Videos
Facebook X (Twitter) Instagram
Truth Republican
  • Home
  • News
  • Politics
  • Business
  • Guns & Gear
  • Healthy Tips
  • Prepping & Survival
  • Videos
Newsletter
Truth Republican
You are at:Home»Business»Traditional TV crumbles as streaming finally claims the viewing throne
Business

Traditional TV crumbles as streaming finally claims the viewing throne

Buddy DoyleBy Buddy DoyleJune 20, 2025No Comments3 Mins Read
Facebook Twitter Pinterest LinkedIn Tumblr WhatsApp
Traditional TV crumbles as streaming finally claims the viewing throne
Share
Facebook Twitter LinkedIn Pinterest Email

Streaming has outperformed both cable and broadcasting combined for the first time ever, according to new results released by Nielsen for the month of May.

Streaming outpaced the total viewership of both cable and broadcasting by representing 44.8% of TV viewership, according to Nielsen’s monthly report “The Gauge.”

Meanwhile, cable represented 24.1% and broadcasting represented 20.1% of total TV viewership.

While this was the first time that streaming has eclipsed the total viewership of how people watch TV, according to Nielsen, this trend has been coming since the release of “The Gauge” back in May 2021.

WARNER BROS. DISCOVER ANNOUNCES MAJOR CORPORATE RESTRUCTURING TO SEPARATE STREAMING FROM CABLE

Over the four-year span, the trends have shown that viewership for streaming has increased by a total of 71%.

In comparison, broadcasting has dropped by a total of 21% and cable dropped by a total of 39%.

Karthik Rao, Nielsen CEO, discussed the results in a news release by Nielsen.

PARAMOUNT SLASHES JOBS AS STREAMING WARS INTENSIFY

Netflix Streaming

“It’s fitting that this inflection point coincides with the four-year anniversary of Nielsen’s The Gauge, which has become the gold standard for streaming TV measurement,” Rao said in the release. “It’s also a credit to media companies, who have deftly adapted their programming strategies to meet their viewers where they are watching TV – whether it’s on streaming or linear platforms.”

While the original platforms reported only consisted of Netflix, Hulu, YouTube, Prime Video and Disney+, it has now expanded to 11 platforms in May.

Among all the milestones the streaming platforms have achieved over this span, Netflix continues to lead the charge as the top streaming video on-demand provider for four years straight, according to Nielsen.

Nielsen has even coined a term for the success of licensed content, becoming an even bigger hit after it aired on the streaming giant, called the “Netflix Effect.”

Woman watching a YouTube video

One show in particular called “You,” which originally aired on Lifetime before moving to Netflix, amassed four billion minutes, and was Nielsen’s first example of the “Netflix Effect” dating back to 2018.

Free services like YouTube continue to rise in popularity, with YouTube having a 120% viewership increase since 2021.

While platforms continue to grow and have success in the streaming landscape, Nielsen notes that simulcasts are another avenue that platforms have seen success with, citing Super Bowl LIX as one example, which aired on both FOX and Tubi.

Nielsen is predicting that this trend will continue through the summer until a new broadcast season with football returns in fall.

Nick Butler is a reporter for Fox Business. Do you have any tips? Reach out to [email protected].

Read the full article here

Share. Facebook Twitter Pinterest LinkedIn Tumblr Email
Previous ArticleEating more fruits and vegetables linked to surprising effect on sleep
Next Article TOP 10 NEXT LEVEL TACTICAL SHOTGUNS 2022

Related Articles

404 | Fox Business

404 | Fox Business

July 30, 2025
Legal expert explains why companies need ‘love contracts’ after viral CEO-HR romance scandal

Legal expert explains why companies need ‘love contracts’ after viral CEO-HR romance scandal

July 30, 2025
Barstool’s Dave Portnoy raises funds for NYPD Officer killed in Midtown shooting

Barstool’s Dave Portnoy raises funds for NYPD Officer killed in Midtown shooting

July 30, 2025
Food giant sweetens the American economy with massive multibillion-dollar investment

Food giant sweetens the American economy with massive multibillion-dollar investment

July 30, 2025
‘Ghost ships’ moving sanctioned Russian oil to China complicate US talks

‘Ghost ships’ moving sanctioned Russian oil to China complicate US talks

July 30, 2025
Senate Republicans wants Americans to get 0 checks from tariff revenue

Senate Republicans wants Americans to get $600 checks from tariff revenue

July 29, 2025
Trump anticipates first flight in February on retrofitted Qatar-gifted Boeing 747 as Air Force One

Trump anticipates first flight in February on retrofitted Qatar-gifted Boeing 747 as Air Force One

July 29, 2025
Parent company of Charmin and Tide brands to raise prices on other products due to tariff pressure

Parent company of Charmin and Tide brands to raise prices on other products due to tariff pressure

July 29, 2025
Kai Trump says 'sorry, Grandpa' in playful video promoting Accelerator NIL partnership

Kai Trump says 'sorry, Grandpa' in playful video promoting Accelerator NIL partnership

July 29, 2025
Don't Miss
404 | Fox Business

404 | Fox Business

SCOOP: Trump’s ‘big, beautiful bill’ tax cuts promoted in new Republican ad blitz

SCOOP: Trump’s ‘big, beautiful bill’ tax cuts promoted in new Republican ad blitz

What to know about Judge Boasberg, the Trump foe at center of DOJ complaint

What to know about Judge Boasberg, the Trump foe at center of DOJ complaint

Top 5 AR-10 Rifles for 2025 (Ultimate Buyer’s Guide)

Top 5 AR-10 Rifles for 2025 (Ultimate Buyer’s Guide)

Latest News
Race-based hiring allegations lead RFK to pull millions from Duke under Trump DEI order

Race-based hiring allegations lead RFK to pull millions from Duke under Trump DEI order

July 30, 2025
Trump’s border enforcement unleashes new weapon against illegal immigration

Trump’s border enforcement unleashes new weapon against illegal immigration

July 30, 2025
Why Criminals Fear The .22 Magnum More Than You Think

Why Criminals Fear The .22 Magnum More Than You Think

July 30, 2025
Trump’s endorsement boosts Senate candidate who almost flipped a key swing seat

Trump’s endorsement boosts Senate candidate who almost flipped a key swing seat

July 30, 2025
NYPD commissioner steps up with ‘sea of blue’ after cop, 3 others killed in office attack

NYPD commissioner steps up with ‘sea of blue’ after cop, 3 others killed in office attack

July 30, 2025
Copyright © 2025. Truth Republican. All rights reserved.
  • Privacy Policy
  • Terms of use
  • Contact

Type above and press Enter to search. Press Esc to cancel.