Why ABC brings back Jimmy Kimmel today after its debacle over free speech

In the end, Disney and ABC had absolutely no choice but to rehire Jimmy Kimmel.

The reason the late-night host is returning to the air tonight is that this whole thing has been an utter PR debacle for ABC, and more personally for Disney chief Bob Iger, who even got whacked by his predecessor as CEO, Michael Eisner, accusing him of bowing to “out-of-control intimidation.”

I don’t think I’m going out on a limb in saying that Iger’s reputation is shattered forever.

The company became the poster child as a high-profile opponent of free speech — a deadly label for a news organization like ABC.

DISNEY ANNOUNCES ‘JIMMY KIMMEL LIVE!’ RETURNING TUESDAY AFTER SUSPENSION

So the “indefinite” suspension is over.

I could sniff that things were moving in this direction when I learned the two sides were talking. And when Disney asked Kimmel for a second meeting the other day, I knew the only question was which day he’d be back.

Let’s revisit the dumb and inaccurate comment that got Kimmel in trouble. And remember, like Stephen Colbert, he is so vociferously anti-Trump that he surrendered half his audience:

“We hit some new lows over the weekend with the MAGA gang desperately trying to characterize this kid who murdered Charlie Kirk as anything other than one of them.”  

First, it was beyond tone-deaf, with feelings rubbed so raw over Charlie Kirk’s assassination. And the killer is not “MAGA,” just another crazed lunatic who said he was acting out of “hatred” for Kirk, but also sympathetic to gays and transgender people like his roommate and romantic partner.

At the same time, there was pressure from the FCC, with Chairman Brendan Carr blundering by saying he would act on Kimmel if ABC didn’t. Even Carr’s allies, like Ted Cruz, said he sounded like a mob boss by declaring “we can do it the easy way or the hard way.”

Nice little network you got here – be a shame if anything happened to it. Carr walked it back the next day.

What Kimmel said wasn’t the worst thing ever uttered on the air, and maybe in a month it would have passed unnoticed. But not so soon after the targeted assassination.

HOWARD STERN BLASTS ABC OVER KIMMEL SUSPENSION, SAYS HE CANCELED DISNEY+ SUBSCRIPTION

With that kind of blatant government pressure, ABC caved and took Kimmel off the air as he was about to tape last Wednesday’s show – and was said to be preparing an even tougher monologue about the Kirk killer. Again, he failed to read the electronic room.

It was downhill from there.

For anyone who believes in free speech – and that includes some Democrats who don’t agree with Kirk on just about anything–Disney and ABC were now the enemy.

Howard Stern, Kimmel’s closest friend – their families vacation together – said yesterday he had canceled his Disney+ subscription, as did Robin Quivers. After conferring with Kimmel, he said on his first live show since the suspension:

“When the government says, ‘I’m not pleased with you, so we’re going to orchestrate a way to silence you,’ it’s the wrong direction for our country. It isn’t good.”

Stern called the suspension “horrible” and “outrageous” for such a “big talent… You can’t support this kind of a move. I don’t care whether you like Jimmy or not. It’s about freedom of speech. If ABC wanted to fire Jimmy because they didn’t like him, or he had low ratings — they didn’t want to fire him. They’re being pressured by the United States government. We can’t have that, not if we’re going to have a democracy.”

Howard has an awful lot of followers on Sirius XM that would take their cue from him. 

Some 400 celebrities signed an ACLU letter calling this “a dark moment for freedom of speech in our nation.” These include Jennifer Aniston, Jason Bateman, Robert De Niro, Jane Fonda, Selena Gomez, Tom Hanks, Olivia Rodrigo, Ben Stiller, Jamie Lee Curtis, Julia Louis-Dreyfus, Maggie Gyllenhaal, Michael Keaton, Regina King, Diego Luna, Lin-Manuel Miranda, Natalie Portman, Maya Rudolph, Martin Short and Kerry Washington.

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This is the kind of thing that Hollywood really cares about, the bold-faced names.

Kimmel is said to be concerned about the jobs of dozens of producers, staff members and contractors who would lose their livelihoods if the show was deep-sixed.

Disney made a point of saying in its statement that Kimmel was suspended because “we felt some of the comments were ill-timed and thus insensitive.” But “thoughtful” conversations led to Jimmy’s return.

Whether you like Kimmel or not, no company can withstand that kind of pressure, even if it goes against the wishes of Donald Trump, who celebrated the suspension.

Now here’s the challenge Kimmel and Disney/ABC faced.

The suits had already been urging Kimmel to tone down the attacks against Trump. But Kimmel, who has hosted the program since 2003, and parlayed that into Oscars-hosting gigs, has always insisted on his independence. He’s arguably the most famous face at the network.

I played a small role in this last year by asking Trump about Kimmel after the Oscars, and the candidate slammed him, escalating their feud. Jimmy even took a swipe at me (horrors).

So perhaps with a wink and a nod, Kimmel has now agreed to tone things down a tad and the brass has agreed to let him basically say what’s on his mind.

Jimmy Kimmel is the only clear winner in this.

Everyone else – Disney, Bob Iger, Brendan Carr, ABC – is unmistakably a loser and will forever be branded, fairly or otherwise, as cowardly opponents of free speech.

And hey, ratings for tonight’s show should be through the roof.