A beverage brand linked to Barron Trump has launched its first product, a Florida-inspired yerba mate drink.
SOLLOS Yerba Mate recently debuted a Pineapple + Coconut 12-pack priced at $39. The Palm Beach-based company, which says it was founded by “a group of close friends ages 19-23 who grew up living in South Florida,” is leaning into its Sunshine State roots, marketing SOLLOS as a drink for Florida’s outdoor lifestyle.
The company marks the latest business venture tied to Barron Trump, the youngest son of President Donald Trump and a student at New York University.
“The launch went very well,” Spencer Bernstein, co-founder of SOLLOS, told FOX Business. “Spending more than a year refining the formula and creating over 100 iterations to the recipe was absolutely worth it.”
BARRON TRUMP LINKED TO BEVERAGE COMPANY BASED NEAR MAR-A-LAGO
Bernstein said early feedback has been strong, including from people who were initially skeptical.
“We’ve received very positive feedback about the taste of SOLLOS, even from people we expected to dislike it because of preconceived notions. We’ve proven that it’s a beverage everyone can enjoy,” he added.
Yerba mate – a caffeinated herbal tea popular in Brazil, Argentina, Uruguay and Paraguay – has gained traction in the U.S. as a coffee alternative.
“We believe yerba mate is the best source of caffeine because it is plant-based and provides a smooth, sustainable energy boost without the sharp spikes and crashes often associated with coffee and synthetic energy drinks. It’s also naturally rich in antioxidants,” Bernstein said.
BARRON TRUMP’S BEVERAGE BRAND UNVEILS FIRST FLAVORS AHEAD OF LAUNCH
SOLLOS also recently reached another milestone, Bernstein said, earning USDA Organic certification.
“Most beverages on the shelf use stevia or artificial sweeteners like sucralose,” Bernstein said. “From the start, we’ve focused on using the highest-quality organic ingredients to make SOLLOS the great-tasting, functional beverage that it is.”
Filings submitted in January in Florida and Delaware show that Barron Trump is one of five directors of SOLLOS Yerba Mate Inc., headquartered just minutes from the Trump family’s Mar-a-Lago Club in Palm Beach.
The company said its products will be sold online and at select retail locations across South Florida. It is also selling branded merchandise, including a sweatshirt, shorts, beach bag and hat.
BARRON TRUMP BUSINESS PARTNER CLARIFIES FUTURE OF LUXURY REAL ESTATE VENTURE: ‘WILL NOT BE RELAUNCHED’
SOLLOS was previously announced as a beverage brand designed to complement life in the “Sunshine State,” with branding centered on the sun.
In July 2024, Barron Trump and two partners – including a former classmate – incorporated a real estate firm, Trump, Fulcher & Roxburgh Capital Inc., in Wyoming. The company was dissolved on Nov. 14, 2024, days after the presidential election.
Read the full article here