UFC is all in on America 250.
UFC announced the launch of exclusive limited-edition apparel collections with four brands that have integrated themselves into streetwear culture: Anti Social Social Club, Warren Lotas, ID Supply Co., and Culture Kings.
The limited-edition apparel collections made their debut on the White House South Lawn on Sunday during the UFC Freedom 250 spectacle and have flown off the shelves.
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The collaborations were a massive hit, as they set an all-time UFC merchandise record for a single event. They also doubled the company’s previous revenue record.
Within the collection there are T-shirts, hoodies, mugs, and more that combine America 250 and UFC into one.
Anti Social Social Club is a Los Angeles-based brand whose deliberately limited released helped grow a massive and dedicated following in streetwear. For the UFC Freedom 250 collection, the Anti Social Social Club brought its signature aesthetic to the world’s premier mixed martial arts organization.
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Warren Lotas is also a Los Angeles-based artist and designer whose dark aesthetic, unapologetic style and hand-drawn imagery have become iconic, making him one of the most recognizable and sought-after names in streetwear. He released a fighter-themed T-shirt collection in the UFC Freedom 250 drop.
ID Supply Co. the premium merchandise house and brand licensing group, created a graphic T-shirt line that showcases the historic UFC Freedom 250 card.
Culture Kings offered UFC Freedom 250 fighter-themed T-shirts as the final part of the campaign. The collections are available on the UFC Store’s website but are quickly selling out.
The UFC Freedom Spectacle saw 14 fighters compete in the cage, with an estimated 4,300 people in attendance.
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