Professional sports teams and leagues have gotten in bed with sports gambling websites, and now, perhaps the most famous sports team in the entire world has gone another step.
The New York Yankees and Polymarket announced Thursday a deal in which the site has become the team’s official prediction market partner for the rest of the season.
“We are excited to begin a relationship with Polymarket — Major League Baseball’s prediction market partner,” Yankees SVP of partnerships Michael Tusiani said in a release. “Through signage and fan experience opportunities, we look forward to elevating Polymarket’s brand awareness both at Yankee Stadium and across our fan base.”
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“We are proud to become an Official Prediction Market Partner of the New York Yankees. Yankees fans are among the most active on our platform and passionate in sports, and Yankee Stadium is a natural home for Polymarket, where the questions driving our markets come to life throughout the season,” Polymarket’s president of sports business development Ari Borod said.
Polymarket will have a presence both at Yankee Stadium and on Yankees broadcasts on the YES Network and Amazon Prime Video. As part of the sponsorship package, Polymarket purchased tickets to premium hospitality areas and suites.
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Exclusive fan experiences, including an outfield catch for children, Kids Run the Bases, and lineup card delivery experiences.
The Yankees are just the second team in North America’s four major sports leagues to have a deal with Polymarket, joining the NHL’s New York Rangers. Polymarket is also Major League Baseball’s exclusive Prediction Market Exchange partner and is also the National Hockey League’s official prediction market partner.
For what it’s worth, Polymarket gives the Yankees a 97% chance of missing the postseason. The team has struggled offensively without Aaron Judge (Giancarlo Stanton and Cody Bellinger have also hit the shelf), but the pitching has been dynamic, and trade deadline reinforcements figure to help out down the stretch as the team seeks its first World Series since 2009.
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